My writing is all over the Internet, but it’s not always easy to find because Mike O’Brien the SNL writer has a far better SEO presence than I do. See below for some samples of my work.
Turning stats into stories
Silver Streamers: A Golden Opportunity: Based on a survey, this report shares the streaming habits of adults 50+ and how pharma advertisers can effectively reach them on CTV.
Bluecore’s 2025 Benchmarks Report: This report demonstrates Bluecore’s retail expertise by benchmarking platform data on customer growth metrics rather than clicks and opens.
How Lenovo Increased Retention: By embracing Bluecore’s “customer movement” philosophy, Lenovo increased repeat purchases from its active customer base by 6.5%.
Making complex topics clear
Delivering Results to the Inbox: This whitepaper breaks down deliverability: what it is, how it works, and why it’s essential for email marketers.
What Is Differential Privacy?: Differential privacy makes privacy-safe pharma advertising possible and this blog explains it for a non-cryptographer audience.
Bringing In-Store Onsite: 8 AI Shopping Agent Skills for Every Vertical: This blog explains how AI shopping agents actually work, with concrete examples.
Short and snappy
Display ad, Bluecore (2024)
Display ad, Liveclicker (2019)
Email newsletter, Purple Dot (2025)
Email nurture, DeepIntent (2023)
Email content promotion, Bluecore (2024)
Product one sheet, Purple Dot